Your Local Online Gourmet Bakery

Let Elegant Impressions Bakery help you celebrate life's special occasions with beautiful desserts. From delicate macarons to decadent cupcakes, our offerings are crafted with passion and precision. What sets us apart is the convenience we bring to your doorstep – enjoy the luxury of ordering online and choose between convenient pickup or seamless delivery options.

CHRISTMAS DESSERTS COLLECTION

Satisfy Your Sweet Tooth with Christmas Macarons and Cookies. Pre-order from 12/11/24 - 12/21/24.

Elevate Your Celebrations with Exquisite Dessert Tables

Customized Gourmet Desserts for Unforgettable Moments.

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Dessert stand on a table for an Anniversary Party

We Provide an Experience

Whether you choose our full dessert catering services, or select from our A La Carte dessert menu, we take pride in providing an exceptional presentation for your event. Our dessert tables are designed to impress both visually and in taste, ensuring a memorable experience for you and your guests.

Corporate Dessert Catering Services

Our gourmet desserts are the perfect addition to any corporate event. From conferences to employee celebrations, holiday parties and client appreciation events, we will help you make a lasting impression on your colleagues.

Start your day on a delicious note with our freshly baked breakfast pastries; perfect for your morning corporate meetings.

CORPORATE DESSERT CATERING

Baking Sweet Success

Dee Williams is the passionate baker behind Elegant Impressions Bakery, located in the heart of Moreno Valley. Her love for baking is deeply rooted in her desire to help everyone celebrate life's most precious moments. She believes that baking is more than just a profession, it's way to connect with people and be a apart of their happiness.

LEARN MORE

Check out our Instagram

5 Essential tips for home baking business success you can't miss!

First..follow me for more baking business tips and recipes! 

1️⃣. Start small, focus big:
Offering fewer desserts/baked goods when you first start your baking business helps maintain quality and prevents you from experiencing "bakers burnout" πŸ™…πŸ½β€β™€οΈ

2️⃣ Price for profit 
Aim for a 30-50% markup and research competitor pricing to stay competitive πŸ’°

3️⃣ Build a Brand, Not Just a Business
Use social media to tell your storyβ€”why you bake, your specialties, and behind-the-scenes content. 🧁

4️⃣ Promote Locally and Online
Collab with local businesses, coffee shops, or markets to expand your customer reach. As free promotion, use  Facebook, Instagram, or Nextdoor to share product photos, videos, and customer reviews. 🀳🏽

5️⃣ Deliver Exceptional Customer Service
Happy customers bring repeat business and referrals. Be professional, reliable, and friendly. ☺️πŸ₯°

Stick to these tips, and your baking business will soar in 2025!
#bakingbusinesstips #homebakerybusiness #bakingeducation #bakerybusiness #tuesdaybakingtips
🧁 Ever wondered what it's like to bake 500 cupcakes for an event? Let me take you behind the scenes of this sweet (and slightly chaotic) journey!

This past weekend, I had the honor of baking for my city's tree lighting and 40th anniversary celebration. It was equally exciting and exhausting! From mixing huge amounts of batter to piping buttercream like a mad woman, I learned so much about staying organized under pressure. 

The best part was seeing so many happy faces enjoying the cupcakes and being a part of such a special community moment. πŸ₯°

Have you ever baked for a big event? Tell me your story in the comments, or tag a friend who would LOVE this kind of challenge!

A special thank you to the @cityofmorenovalley for this amazing opportunity!

#communityevents #communitymatters #morenovalleymatters #homebaker #morenovalley
The hubs is being a straight HATER...🀣

Don't trip, I won't tell him if you don't. I got you, sis. And you can save 10%

All you have to do is comment "macarons" and I'll send you the link to my Christmas Desserts Collection to pre-order. πŸŽ„πŸŽ…πŸΎ

Pickup at the Yorba Linda Farmers Market on 12/21 from 9am-1pm 

Local delivery and pickup in Moreno Valley: 12/22 - 12/23 10am-6pm 
12/24 10am - 3pm
🚌 Are you on the struggle bus when it comes to pie crust?

Here are some tips to help you out.

Comment πŸ₯§ to let me know if you want another reel for the no-fail pie crust recipe that I use.
He's mean. He's green. He's also a macaron.

 Catch the Grinch at our booth at the @yorbalindafarmersmarket up until Christmas, every Saturday from 9am-1pm.
First, follow me @elegantimpressionsbakery for more baking business tips.

I'm completely mind-blown that some bakers don't know this.🀯😳

Honey.. It's ok to say no! It's impossible to take everyone's order, and please stop feeling bad when you say the 2 letter N word because a client is asking for something your baking business doesn't offer.

☝🏽 Here's an idea, let's say "no" without saying "no." 

Check it out. Say these replies instead:

βœ…οΈ "Unfortunately, we don't offer those services. However, we do offer this" (here's your chance to talk about what you do have, maybe something similar to what the client is looking for)

βœ…οΈ "It would have been my pleasure to provide desserts for you, but I don't offer (whatever it is they need), but I can recommend another local baker that does." (One of my favorites, you can pass the job on to one of your baker friends. Most likely, they will do the same for you. And it saves the client time  from looking elsewhere)

βœ…οΈ "My apologies, I am not available on that day due to another scheduled event. However, I am available on (another day), and I would be more than happy to assist you then." (This lets the client know that even though you are busy that day, you still want to help them in the future).

It's all about communicating, having good customer service, and remaining professional. That will really help your business in the long run.

So what's your favorite way of saying "no" without saying "no?" Let me KNOW πŸ˜‚πŸ˜‚ in the comments.
🚨 Calling all home bakers!

It's not too late to get those Thanksgiving dessert menus together for your customers.

πŸ¦ƒTurkey Day is 10 days away, and if you don't have your menu ready by now, it's ok. I'm here to help you out.

This Sweet Potato Pound Cake recipe is the perfect money maker for those last-minute orders.

You can get this and 14 other delicious recipes in my new holiday dessert e-book: The Ultimate Holiday Dessert Guide, Flavorful and fun recipes.

Drop the word "cake" in the comments below, and I'll send you the link to grab my recipe book for only $24.97!

Happy baking!
πŸ’πŸ”” A fall wedding in Rancho Mirage.

I had the pleasure of creating this stunning dessert table for a beautiful wedding @desertislandcountryclub just outside of Palm Springs.

πŸŒžβ˜€οΈLeave it up to Southern California; the weather was 80 degrees in the beginning of November, which made this event extra special.

The grooms mother contacted me and requested a glamorous 60s Hollywood theme dessert table with the color scheme of bubblegum pink, cayenne red, and lime green. Not your typical fall colors, but everything turned out beautifully.

✨️I received the 5 star review a few days ago, which definitely made my day. 

It takes a lot of time to create these dessert tables, and when your clients recognize the hard work you put in, that's what really matters.

A special thank you to Tracy and all of you who have let me help you celebrate your life's occasions throughout the years. I appreciate you all.

Much love,
Dee πŸ’“πŸ’“πŸ’“
Excuse my unprofessionalism...for a minute, but...

IKYFL!

Y'all better figure this one out. πŸ˜‚

#funnyfriday #bakingjokes
🌏 The world needs good people like you. 

It will always start with 🫡🏽. If YOU can't enjoy life and whatever makes YOU happy, then maybe it's time for YOU to take a deep look into the issues that may be holding you back.

God put you here for a purpose, and it's up to you to figure out what that purpose is. The roads in life may be quite bumpy, but giving up should NEVER be an option. 

Remember, your failures are only life lessons that were meant for you to learn from. Self reflect, cry, and scream if you have to, then put that game face on and keep it pushing. 

I'm rooting for you. πŸ™πŸ½

I hope this message helped you out today.
Xoxo Dee πŸ₯°
This is the #1 way that I help my clients...πŸ‘‡πŸ½

πŸ‘πŸ½ (But before I tell you, follow me @elegantimpressionsbakery for more baking business tips and recipes.)

Offer one of the most delicious pound cakes for their Thanksgiving Desserts.

Sweet Potato Pound Cake with Brown Butter Pecan Rum Glaze. 

This pound cake is moist, fluffy, full of warm fall spices, and topped with a buttery boozy glaze. 

It's a number one seller in my baking business during the holiday season, and I want it to be a top seller in your business, too. 

Trust me, I've been baking pound cakes for a looonnnggg time, and this, by far, is my best flavor.

To get this recipe so you can make more money for the holidays this year, comment the word "SWEET" and I'll send you the link to my Ultimate Holiday Dessert Guide recipe book for only $24.97!

It's a collection of 14 of easy to follow  recipes (6 pound cake recipes, 6 pie recipes, and 2 BONUS recipes) that will set you up for success.

Thanks so much for your support, and happy baking fancy friends!
Complete your Thanksgiving feast with gourmet desserts made just for you! πŸ₯§

πŸπŸ‚From homemade pies to flavorful bundt cakes, we've crafted each dessert with love and fresh ingredients to complete your Thanksgiving feast.

Our desserts are not only flavorful, but they aren't overly sweet and crafted to satisfy even the pickiest eaters.

Use the coupon code THANKS24; buy any dessert and get the other 1/2 off! 

Order now until 11/23 for local delivery in Riverside, Moreno Valley, Perris, and pickup at our home bakery in Moreno Valley.

Comment πŸ₯§ πŸ₯§  and I'll send you the link to our website to order.

Let us bring warmth, flavor, and simplicity to your family gathering!

#morenovalleymatters #thanksgivingdesserts
#localbakery #morenovalleybakery #riversideca
Happy Veterans Day to my fellow soldiers who have served and are serving to protect this beautiful country. 

I joined the Army back in 2002 and served for 8 years. During that time, I met and befriended some of the most kind-hearted and brave people whom I still keep in contact with today. For that, I am thankful for the friendship and comradery we share.

Thank you for protecting us, and may God continue to bless you.
You are getting an exclusive sneak peek at my upcoming ebook: The Ultimate Holiday Dessert Guide.

βœ”οΈ Comment πŸ‘€ and I'll DM you the link to join the waitlist so you can be the first to get your oven mittens on this amazing dessert ebook.

I am super excited to share some of my favorite dessert recipes with you for the holidays! These Biscoff Sweet Potato Cheesecake Bars are one of the 14 recipes in my new ebook dropping on Nov. 12th.

😫 Baking for the holidays can be quite stressful, but I'm here to help you with easy to follow recipes that are perfect for your holiday menu. Whether you are just starting your baking business or you have years of experience, these recipes can definitely help you increase sales. 

Happy baking fancy friends! πŸ₯°

#holidaybaking #recipeebook #dessertrecipes #biscoffcookies #cheesecakebars #sweetpotatorecipes
Spill the tea, honey...what's a secret in your kitchen? 

I promise I won't tell anyone.. 🀫🫣
🚨 Breaking news! I am super excited to announce that on 11/12, my new dessert recipe ebook,  The Ultimate Holiday Dessert Guide, is coming to your kitchen just in time for Thanksgiving! 

This recipe book is packed with my favorite dessert recipes, baking tips, and tricks to make your holiday baking easy and fun. From mouthwatering pies to moist pound cakes, this collection of 14 recipes are ones that I have used over the years, baking professionally and personally. πŸ‘©πŸΎβ€πŸ³

To be the first to get your hands on these wonderful recipes, comment πŸ₯§ and I'll send you the link to join our waitlist. 

Happy baking! 

#recipecollection #pierecipes #poundcakerecipe #holidayrecipes #easybaking #easybakingrecipes
Some don't want you to know this,  but baking for the holidays can actually be stress-free.

I have created a collection of easy to follow and flavorful recipes that will definitely add some magic to your holiday dessert sales.

This Cheesecake Swirled Sweet Potato Bread is one of the 14 recipes that will be in my new recipe book: The Ultimate Holiday Dessert Guide: Flavorful & Fun Recipes. Coming soon to a kitchen near you! 

To join the waitlist and be the first ones to get your hands on these delicious recipes, drop the word "Holiday" in the comments and I will send you the πŸ”— 

Happy baking! 

#holidayrecipes #sweetpotatobread #cheesecakeswirl #dessertrecipes
The secret to keeping pound cakes moist and soft for days...

Is a slice of bread. 🍞

Freshly baked pound cakes are the best, especially during the holidays. But they can dry out quickly. Instead of throwing the end piece of the bread away, add it to your container and cover the pound cake.

🍞 Bread keeps pound cakes moist by giving off its own moisture. The bread dries out first, so the pound cakes stay soft for longer. It’s a simple trick that helps baked goods stay fresh without changing their flavor.

For more tips and tricks like these, comment 🍞 and I will send you the πŸ”— to my FREE guide: 10 Genius tips to bake like a pro this holiday season.

#poundcakes #bakinghacks #bakingtipsandtricks #bakingscience
Yes, Halloween is over, but pumpkin season is still here. πŸŽƒ

If you are a fan of Starbucks Pumpkin Spice Latte, you will definitely love these Pumpkin Spice Latte Macarons. 

The buttercream is flavored with your typical fall spices, espresso powder, and pumpkin puree. Absolutely delicious. β˜ΊοΈπŸ‚πŸ

Get the full recipe to this pumpkin spice latte filling for $3 by commenting "Pumpkin" and I'll send you the link.
And all several of them have been rockin' with me from day ONE. 

That's why the desserts are so damn good. πŸ˜‹πŸ€ͺπŸ«‘πŸ™ŒπŸ½

#fridayfunnies #bakingmakesmehappy #bakinghumor